Datasets:

malmaud

/

onestop_qa

like 7

Japan Calls Time on Long Hours Work Culture

You’ve spent eight hours in the office. You’ve finished the most important work of the day. This is the time when most workers would think about going home. But, for millions of Japanese employees, if they leave work and arrive home in time for dinner, people say that they are disloyal to their company. But now, the government is trying to do something about Japan’s culture of overwork. It wants to make workers take at least five days’ paid holiday a year.

2Ele

Why would someone be considered disloyal to their company in Japan?

Japan Calls Time on Long Hours Work Culture

You’ve spent eight hours in the office. You’ve finished the most important work of the day. This is the time when most workers would think about going home. But, for millions of Japanese employees, if they leave work and arrive home in time for dinner, people say that they are disloyal to their company. But now, the government is trying to do something about Japan’s culture of overwork. It wants to make workers take at least five days’ paid holiday a year.

2Ele

What does the Japanese government want workers to do now?

Japan Calls Time on Long Hours Work Culture

You’ve spent eight hours in the office. You’ve finished the most important work of the day. This is the time when most workers would think about going home. But, for millions of Japanese employees, if they leave work and arrive home in time for dinner, people say that they are disloyal to their company. But now, the government is trying to do something about Japan’s culture of overwork. It wants to make workers take at least five days’ paid holiday a year.

2Ele

Who or what is driving the change in Japanese work habits?

Japan Calls Time on Long Hours Work Culture

Japanese employees are currently entitled to an average 18.5 days’ paid holiday a year – only two fewer than the global average – with a minimum of ten days, as well as 15 one-day national holidays. In reality, few come even close to taking their full quota, typically using only nine of their 18.5-day average entitlement. While many British workers regard a two-week summer holiday as an inalienable right, workers in Japan have come to see a four-night vacation as the height of self-indulgence. The move, to be debated in the current parliamentary session, comes after companies started encouraging employees to nap on the job to improve their performance. By the end of the decade, the government hopes that, if passed, the law will push Japanese employees towards following the example set by British workers, who use an average of 20 days’ paid annual leave, and those in France, who take an average of 25.

0Adv

What are Japanese workers likely to think about taking a two-week summer holiday?

Japan Calls Time on Long Hours Work Culture

Japanese employees are currently entitled to an average 18.5 days’ paid holiday a year – only two fewer than the global average – with a minimum of ten days, as well as 15 one-day national holidays. In reality, few come even close to taking their full quota, typically using only nine of their 18.5-day average entitlement. While many British workers regard a two-week summer holiday as an inalienable right, workers in Japan have come to see a four-night vacation as the height of self-indulgence. The move, to be debated in the current parliamentary session, comes after companies started encouraging employees to nap on the job to improve their performance. By the end of the decade, the government hopes that, if passed, the law will push Japanese employees towards following the example set by British workers, who use an average of 20 days’ paid annual leave, and those in France, who take an average of 25.

0Adv

What does the government hope will happen by 2020?

Japan Calls Time on Long Hours Work Culture

Japanese employees are currently entitled to an average 18.5 days’ paid holiday a year – only two fewer than the global average – with a minimum of ten days, as well as 15 one-day national holidays. In reality, few come even close to taking their full quota, typically using only nine of their 18.5-day average entitlement. While many British workers regard a two-week summer holiday as an inalienable right, workers in Japan have come to see a four-night vacation as the height of self-indulgence. The move, to be debated in the current parliamentary session, comes after companies started encouraging employees to nap on the job to improve their performance. By the end of the decade, the government hopes that, if passed, the law will push Japanese employees towards following the example set by British workers, who use an average of 20 days’ paid annual leave, and those in France, who take an average of 25.

0Adv

What are British workers likely to think about a four-night vacation?

Japan Calls Time on Long Hours Work Culture

Japanese employees are currently entitled to an average 18.5 days’ paid holiday a year – only two fewer than the global average – with a minimum of ten days, as well as 15 one-day national holidays. In reality, very few employees take these days. Most use only nine of their 18.5-day average entitlement. While many British workers see a two-week summer holiday as their right, workers in Japan think that a four-night vacation is complete self-indulgence. By the end of the decade, the government hopes that the law will push Japanese employees towards following the example set by British workers, who use an average of 20 days’ paid annual leave, and those in France, who take an average of 25.

1Int

What are Japanese workers likely to think about taking a two-week summer holiday?

Japan Calls Time on Long Hours Work Culture

Japanese employees are currently entitled to an average 18.5 days’ paid holiday a year – only two fewer than the global average – with a minimum of ten days, as well as 15 one-day national holidays. In reality, very few employees take these days. Most use only nine of their 18.5-day average entitlement. While many British workers see a two-week summer holiday as their right, workers in Japan think that a four-night vacation is complete self-indulgence. By the end of the decade, the government hopes that the law will push Japanese employees towards following the example set by British workers, who use an average of 20 days’ paid annual leave, and those in France, who take an average of 25.

1Int

What does the government hope will happen by 2020?

Japan Calls Time on Long Hours Work Culture

Japanese employees are currently entitled to an average 18.5 days’ paid holiday a year – only two fewer than the global average – with a minimum of ten days, as well as 15 one-day national holidays. In reality, very few employees take these days. Most use only nine of their 18.5-day average entitlement. While many British workers see a two-week summer holiday as their right, workers in Japan think that a four-night vacation is complete self-indulgence. By the end of the decade, the government hopes that the law will push Japanese employees towards following the example set by British workers, who use an average of 20 days’ paid annual leave, and those in France, who take an average of 25.

1Int

What are British workers likely to think about a four-night vacation?

Japan Calls Time on Long Hours Work Culture

Japanese employees are allowed an average of 18.5 days’ paid holiday a year, fewer than the global average. Companies must allow them a minimum of ten days’ paid holiday, plus 15 one-day national holidays. But very few employees take these days. Most take only nine days of holiday, according to the labor ministry. Many British workers think that a two-week summer holiday is their right but workers in Japan think that a four-night vacation is a big self-indulgence. By 2020, the government hopes that the law will make Japanese employees follow the example of British workers, who take an average of 20 days’ paid annual leave, and workers in France, who take an average of 25.

2Ele

What are Japanese workers likely to think about taking a two-week summer holiday?

Japan Calls Time on Long Hours Work Culture

Japanese employees are allowed an average of 18.5 days’ paid holiday a year, fewer than the global average. Companies must allow them a minimum of ten days’ paid holiday, plus 15 one-day national holidays. But very few employees take these days. Most take only nine days of holiday, according to the labor ministry. Many British workers think that a two-week summer holiday is their right but workers in Japan think that a four-night vacation is a big self-indulgence. By 2020, the government hopes that the law will make Japanese employees follow the example of British workers, who take an average of 20 days’ paid annual leave, and workers in France, who take an average of 25.

2Ele

What does the government hope will happen by 2020?

Japan Calls Time on Long Hours Work Culture

Japanese employees are allowed an average of 18.5 days’ paid holiday a year, fewer than the global average. Companies must allow them a minimum of ten days’ paid holiday, plus 15 one-day national holidays. But very few employees take these days. Most take only nine days of holiday, according to the labor ministry. Many British workers think that a two-week summer holiday is their right but workers in Japan think that a four-night vacation is a big self-indulgence. By 2020, the government hopes that the law will make Japanese employees follow the example of British workers, who take an average of 20 days’ paid annual leave, and workers in France, who take an average of 25.

2Ele

What are British workers likely to think about a four-night vacation?

Japan Calls Time on Long Hours Work Culture

Japan’s unforgiving work culture may have helped turn it into an economic superpower, its corporate foot soldiers revered in the rest of the world for their commitment to the company, but this has often been to the exclusion of everything else. Japan’s low birth rate and predictions of rapid population decline are partly blamed on the lack of time couples have to start families. More employees are falling ill from stress, or worse, succumbing to karoshi, death through overwork. Despite studies suggesting that longer hours in the office or workshop or on the factory floor do not necessarily make people more productive, today’s workers are still nursing a collective hangover from the bubble years of the 1980s.

0Adv

How do people in the world view the Japanese employees?

Japan Calls Time on Long Hours Work Culture

Japan’s unforgiving work culture may have helped turn it into an economic superpower, its corporate foot soldiers revered in the rest of the world for their commitment to the company, but this has often been to the exclusion of everything else. Japan’s low birth rate and predictions of rapid population decline are partly blamed on the lack of time couples have to start families. More employees are falling ill from stress, or worse, succumbing to karoshi, death through overwork. Despite studies suggesting that longer hours in the office or workshop or on the factory floor do not necessarily make people more productive, today’s workers are still nursing a collective hangover from the bubble years of the 1980s.

0Adv

What is increasingly happening to Japanese employees because of work?

Japan Calls Time on Long Hours Work Culture

Japan’s unforgiving work culture may have helped turn it into an economic superpower, its corporate foot soldiers revered in the rest of the world for their commitment to the company, but this has often been to the exclusion of everything else. Japan’s low birth rate and predictions of rapid population decline are partly blamed on the lack of time couples have to start families. More employees are falling ill from stress, or worse, succumbing to karoshi, death through overwork. Despite studies suggesting that longer hours in the office or workshop or on the factory floor do not necessarily make people more productive, today’s workers are still nursing a collective hangover from the bubble years of the 1980s.

0Adv

What has increased because of the Japanese culture of overworking?

Japan Calls Time on Long Hours Work Culture

Japan’s tough work culture helped turn it into an economic superpower, its employees respected and admired in the rest of the world for their commitment to the company, but they have little time to do anything except work. Japan’s low birth rate and population decline are partly blamed on the lack of time couples have to start families. More employees are falling ill from stress, or worse, succumbing to karoshi, death through overwork. Japanese people continue to work hard, despite studies that suggest that longer hours in the office or workshop or on the factory floor do not necessarily make people more productive.

1Int

How do people in the world view the Japanese employees?

Japan Calls Time on Long Hours Work Culture

Japan’s tough work culture helped turn it into an economic superpower, its employees respected and admired in the rest of the world for their commitment to the company, but they have little time to do anything except work. Japan’s low birth rate and population decline are partly blamed on the lack of time couples have to start families. More employees are falling ill from stress, or worse, succumbing to karoshi, death through overwork. Japanese people continue to work hard, despite studies that suggest that longer hours in the office or workshop or on the factory floor do not necessarily make people more productive.

1Int

What is increasingly happening to Japanese employees because of work?

Japan Calls Time on Long Hours Work Culture

Japan’s tough work culture helped turn it into an economic superpower, its employees respected and admired in the rest of the world for their commitment to the company, but they have little time to do anything except work. Japan’s low birth rate and population decline are partly blamed on the lack of time couples have to start families. More employees are falling ill from stress, or worse, succumbing to karoshi, death through overwork. Japanese people continue to work hard, despite studies that suggest that longer hours in the office or workshop or on the factory floor do not necessarily make people more productive.

1Int

What has increased because of the Japanese culture of overworking?

Japan Calls Time on Long Hours Work Culture

Japan’s employees are respected and admired in the rest of the world for their commitment to the company. But they often have no time for anything else. Couples don’t have time to start families. So, Japan has a low birth rate and the population is declining. More employees are falling ill from stress or even dying through overwork. Japanese people continue to work hard, despite studies that suggest that longer hours at work do not necessarily make people more productive.

2Ele

How do people in the world view the Japanese employees?

Japan Calls Time on Long Hours Work Culture

Japan’s employees are respected and admired in the rest of the world for their commitment to the company. But they often have no time for anything else. Couples don’t have time to start families. So, Japan has a low birth rate and the population is declining. More employees are falling ill from stress or even dying through overwork. Japanese people continue to work hard, despite studies that suggest that longer hours at work do not necessarily make people more productive.

2Ele

What is increasingly happening to Japanese employees because of work?

Japan Calls Time on Long Hours Work Culture

Japan’s employees are respected and admired in the rest of the world for their commitment to the company. But they often have no time for anything else. Couples don’t have time to start families. So, Japan has a low birth rate and the population is declining. More employees are falling ill from stress or even dying through overwork. Japanese people continue to work hard, despite studies that suggest that longer hours at work do not necessarily make people more productive.

2Ele

What has increased because of the Japanese culture of overworking?

Japan Calls Time on Long Hours Work Culture

About 22% of Japanese work more than 49 hours a week, compared with 16% of US workers and 11% in France and Germany, according to data from the Japanese government. In spending 14 hours a day at work and giving up many of her paid holidays, Erika Sekiguchi is not even an extreme example. The 36-year-old trading company employee used eight of her 20 days of paid vacation in 2014, six of which counted as sick leave. “Nobody else uses their vacation days,” Sekiguchi said. She faces a dilemma: never to take time off or to invite criticism for leaving her colleagues in the lurch. Yuu Wakebe, a health ministry official overseeing policy on working hours, who admits putting in 100 hours of overtime a month, blames the irresistible pressure to match one’s colleagues, hour for hour. “It is a worker’s right to take paid vacations,” Wakebe said. “But unfortunately working in Japan involves quite a lot of volunteer spirit.”

0Adv

Who says that Japanese workers don’t use their vacation days?

Japan Calls Time on Long Hours Work Culture

About 22% of Japanese work more than 49 hours a week, compared with 16% of US workers and 11% in France and Germany, according to data from the Japanese government. In spending 14 hours a day at work and giving up many of her paid holidays, Erika Sekiguchi is not even an extreme example. The 36-year-old trading company employee used eight of her 20 days of paid vacation in 2014, six of which counted as sick leave. “Nobody else uses their vacation days,” Sekiguchi said. She faces a dilemma: never to take time off or to invite criticism for leaving her colleagues in the lurch. Yuu Wakebe, a health ministry official overseeing policy on working hours, who admits putting in 100 hours of overtime a month, blames the irresistible pressure to match one’s colleagues, hour for hour. “It is a worker’s right to take paid vacations,” Wakebe said. “But unfortunately working in Japan involves quite a lot of volunteer spirit.”

0Adv

What does Yuu Wakebe say about Japanese employees?

Japan Calls Time on Long Hours Work Culture

About 22% of Japanese work more than 49 hours a week, compared with 16% of US workers and 11% in France and Germany, according to data from the Japanese government. In spending 14 hours a day at work and giving up many of her paid holidays, Erika Sekiguchi is not even an extreme example. The 36-year-old trading company employee used eight of her 20 days of paid vacation in 2014, six of which counted as sick leave. “Nobody else uses their vacation days,” Sekiguchi said. She faces a dilemma: never to take time off or to invite criticism for leaving her colleagues in the lurch. Yuu Wakebe, a health ministry official overseeing policy on working hours, who admits putting in 100 hours of overtime a month, blames the irresistible pressure to match one’s colleagues, hour for hour. “It is a worker’s right to take paid vacations,” Wakebe said. “But unfortunately working in Japan involves quite a lot of volunteer spirit.”

0Adv

What does Yuu Wakebe’s quote convey about working in Japan?

Japan Calls Time on Long Hours Work Culture

About 22% of Japanese people work more than 49 hours a week, compared with 16% of US workers and 11% in France and Germany, according to data from the Japanese government. At 35%, South Korea’s workaholics work even more. Erika Sekiguchi spends 14 hours a day at work and gives up many of her paid holidays. But she is not even an extreme example. The 36-year-old trading company employee used eight of her 20 days of paid vacation in 2014, six of which were sick leave. “Nobody else uses their vacation days,” Sekiguchi said. Yuu Wakebe, a health ministry official overseeing policy on working hours, admits that he does 100 hours of overtime a month. He blames the pressure to match the number of hours your colleagues work. “It is a worker’s right to take paid vacations,” Wakebe said. “But unfortunately working in Japan involves quite a lot of volunteer spirit.”

1Int

Who says that Japanese workers don’t use their vacation days?

Japan Calls Time on Long Hours Work Culture

About 22% of Japanese people work more than 49 hours a week, compared with 16% of US workers and 11% in France and Germany, according to data from the Japanese government. At 35%, South Korea’s workaholics work even more. Erika Sekiguchi spends 14 hours a day at work and gives up many of her paid holidays. But she is not even an extreme example. The 36-year-old trading company employee used eight of her 20 days of paid vacation in 2014, six of which were sick leave. “Nobody else uses their vacation days,” Sekiguchi said. Yuu Wakebe, a health ministry official overseeing policy on working hours, admits that he does 100 hours of overtime a month. He blames the pressure to match the number of hours your colleagues work. “It is a worker’s right to take paid vacations,” Wakebe said. “But unfortunately working in Japan involves quite a lot of volunteer spirit.”

1Int

What does Yuu Wakebe say about Japanese employees?

Japan Calls Time on Long Hours Work Culture

About 22% of Japanese people work more than 49 hours a week, compared with 16% of US workers and 11% in France and Germany, according to data from the Japanese government. At 35%, South Korea’s workaholics work even more. Erika Sekiguchi spends 14 hours a day at work and gives up many of her paid holidays. But she is not even an extreme example. The 36-year-old trading company employee used eight of her 20 days of paid vacation in 2014, six of which were sick leave. “Nobody else uses their vacation days,” Sekiguchi said. Yuu Wakebe, a health ministry official overseeing policy on working hours, admits that he does 100 hours of overtime a month. He blames the pressure to match the number of hours your colleagues work. “It is a worker’s right to take paid vacations,” Wakebe said. “But unfortunately working in Japan involves quite a lot of volunteer spirit.”

1Int

What does Yuu Wakebe’s quote convey about working in Japan?

Japan Calls Time on Long Hours Work Culture

About 22% of Japanese work more than 49 hours a week, compared with 16% of US workers and 11% in France and Germany, according to data from the Japanese government. “Nobody else uses their vacation days,” says Erika Sekiguchi, a 36-year-old employee. She spends 14 hours a day at work and used only eight of her 20 days of paid vacation in 2014, six of which were sick leave. Yuu Wakebe, who works at the health ministry, admits that he does 100 hours of overtime a month. “It is a worker’s right to take paid vacations,” Wakebe said. “But sadly workers in Japan have to do a lot of extra work for no money.”

2Ele

Who says that Japanese workers don’t use their vacation days?

Japan Calls Time on Long Hours Work Culture

About 22% of Japanese work more than 49 hours a week, compared with 16% of US workers and 11% in France and Germany, according to data from the Japanese government. “Nobody else uses their vacation days,” says Erika Sekiguchi, a 36-year-old employee. She spends 14 hours a day at work and used only eight of her 20 days of paid vacation in 2014, six of which were sick leave. Yuu Wakebe, who works at the health ministry, admits that he does 100 hours of overtime a month. “It is a worker’s right to take paid vacations,” Wakebe said. “But sadly workers in Japan have to do a lot of extra work for no money.”

2Ele

What does Yuu Wakebe say about Japanese employees?

Japan Calls Time on Long Hours Work Culture

About 22% of Japanese work more than 49 hours a week, compared with 16% of US workers and 11% in France and Germany, according to data from the Japanese government. “Nobody else uses their vacation days,” says Erika Sekiguchi, a 36-year-old employee. She spends 14 hours a day at work and used only eight of her 20 days of paid vacation in 2014, six of which were sick leave. Yuu Wakebe, who works at the health ministry, admits that he does 100 hours of overtime a month. “It is a worker’s right to take paid vacations,” Wakebe said. “But sadly workers in Japan have to do a lot of extra work for no money.”

2Ele

What does Yuu Wakebe’s quote convey about working in Japan?

Japan Calls Time on Long Hours Work Culture

That fear of being ostracized at work is being blamed for a rise in stress-related illness, premature death and suicide. According to official data, about 200 people die every year from heart attacks, strokes and other karoshi events brought on by punishing work schedules. The prime minister, Shinzo Abe, is not known for taking long vacations. Yet even he has spoken out against the unreasonable demands companies place on their employees as they struggle to stay afloat in a more complex globalized market. Japan’s working culture, Abe said recently, “falsely beatifies long hours”.

0Adv

What is one reason for the increase in stress-related illnesses in Japan?

Japan Calls Time on Long Hours Work Culture

That fear of being ostracized at work is being blamed for a rise in stress-related illness, premature death and suicide. According to official data, about 200 people die every year from heart attacks, strokes and other karoshi events brought on by punishing work schedules. The prime minister, Shinzo Abe, is not known for taking long vacations. Yet even he has spoken out against the unreasonable demands companies place on their employees as they struggle to stay afloat in a more complex globalized market. Japan’s working culture, Abe said recently, “falsely beatifies long hours”.

0Adv

What makes around 200 people die every year in Japan?

Japan Calls Time on Long Hours Work Culture

That fear of being ostracized at work is being blamed for a rise in stress-related illness, premature death and suicide. According to official data, about 200 people die every year from heart attacks, strokes and other karoshi events brought on by punishing work schedules. The prime minister, Shinzo Abe, is not known for taking long vacations. Yet even he has spoken out against the unreasonable demands companies place on their employees as they struggle to stay afloat in a more complex globalized market. Japan’s working culture, Abe said recently, “falsely beatifies long hours”.

0Adv

Who is scared of disapproval from their colleagues in Japan?

Japan Calls Time on Long Hours Work Culture

That fear of being ostracized at work is the reason for a rise in stress-related illness, premature death and suicide. According to official data, about 200 people die every year from heart attacks, strokes and other karoshi events because of tough work schedules. The prime minister, Shinzo Abe, is not known for taking long vacations. But even he has said that companies ask too much of their employees and that working hours in Japan are too long.

1Int

What is one reason for the increase in stress-related illnesses in Japan?

Japan Calls Time on Long Hours Work Culture

That fear of being ostracized at work is the reason for a rise in stress-related illness, premature death and suicide. According to official data, about 200 people die every year from heart attacks, strokes and other karoshi events because of tough work schedules. The prime minister, Shinzo Abe, is not known for taking long vacations. But even he has said that companies ask too much of their employees and that working hours in Japan are too long.

1Int

What makes around 200 people die every year in Japan?

Japan Calls Time on Long Hours Work Culture

That fear of being ostracized at work is the reason for a rise in stress-related illness, premature death and suicide. According to official data, about 200 people die every year from heart attacks, strokes and other karoshi events because of tough work schedules. The prime minister, Shinzo Abe, is not known for taking long vacations. But even he has said that companies ask too much of their employees and that working hours in Japan are too long.

1Int

Who is scared of disapproval from their colleagues in Japan?

Japan Calls Time on Long Hours Work Culture

Workers are scared that their colleagues will think they are not working hard enough. This is one reason for a rise in stress-related illness, early death and suicide. About 200 people die every year from heart attacks and strokes in Japan, caused by long hours and hard work. The prime minister, Shinzo Abe, is not known for taking long vacations. But even he has said that companies ask too much of their employees and that working hours in Japan are too long.

2Ele

What is one reason for the increase in stress-related illnesses in Japan?

Japan Calls Time on Long Hours Work Culture

Workers are scared that their colleagues will think they are not working hard enough. This is one reason for a rise in stress-related illness, early death and suicide. About 200 people die every year from heart attacks and strokes in Japan, caused by long hours and hard work. The prime minister, Shinzo Abe, is not known for taking long vacations. But even he has said that companies ask too much of their employees and that working hours in Japan are too long.

2Ele

What makes around 200 people die every year in Japan?

Japan Calls Time on Long Hours Work Culture

Workers are scared that their colleagues will think they are not working hard enough. This is one reason for a rise in stress-related illness, early death and suicide. About 200 people die every year from heart attacks and strokes in Japan, caused by long hours and hard work. The prime minister, Shinzo Abe, is not known for taking long vacations. But even he has said that companies ask too much of their employees and that working hours in Japan are too long.

2Ele

Who is scared of disapproval from their colleagues in Japan?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

A lonely old man living in a crater on the moon is the unlikely focus of John Lewis’s Christmas 2015 advertisement, as the department store puts a charitable spin on its latest multi-million pound campaign. Amid increasing hype around John Lewis’s seasonal ad, which has come to mark the beginning of the Christmas shopping season for many, the department store will aim to use its profile to raise hundreds of thousands of pounds for the charity Age UK. It will also encourage staff and customers to join up with their local branch of the charity to care for elderly people who might otherwise be alone over the holiday. The retailer has spent £7m on a campaign that ranges from the slick TV ad to a smartphone game and merchandise, including glow-in-the-dark pyjamas, as well as areas decked out like the surface of the moon in 11 stores.

0Adv

Where does the lonely old man appear in John Lewis’s advertisement?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

A lonely old man living in a crater on the moon is the unlikely focus of John Lewis’s Christmas 2015 advertisement, as the department store puts a charitable spin on its latest multi-million pound campaign. Amid increasing hype around John Lewis’s seasonal ad, which has come to mark the beginning of the Christmas shopping season for many, the department store will aim to use its profile to raise hundreds of thousands of pounds for the charity Age UK. It will also encourage staff and customers to join up with their local branch of the charity to care for elderly people who might otherwise be alone over the holiday. The retailer has spent £7m on a campaign that ranges from the slick TV ad to a smartphone game and merchandise, including glow-in-the-dark pyjamas, as well as areas decked out like the surface of the moon in 11 stores.

0Adv

What is one component of John Lewis’s campaign?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

A lonely old man living in a crater on the moon is the unlikely focus of John Lewis’s Christmas 2015 advertisement, as the department store puts a charitable spin on its latest multi-million pound campaign. Amid increasing hype around John Lewis’s seasonal ad, which has come to mark the beginning of the Christmas shopping season for many, the department store will aim to use its profile to raise hundreds of thousands of pounds for the charity Age UK. It will also encourage staff and customers to join up with their local branch of the charity to care for elderly people who might otherwise be alone over the holiday. The retailer has spent £7m on a campaign that ranges from the slick TV ad to a smartphone game and merchandise, including glow-in-the-dark pyjamas, as well as areas decked out like the surface of the moon in 11 stores.

0Adv

What will be introduced in 11 John Lewis stores?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

A lonely old man living on the moon is the unusual focus of John Lewis’s 2015 Christmas advertisement. There is increasing hype around John Lewis’s seasonal ad, which has come to mark the beginning of the Christmas shopping season for many. The department store will aim to raise hundreds of thousands of pounds for the charity Age UK. It will also encourage staff and customers to join up with their local branch of the charity to care for elderly people who might be alone over the holiday. The department store has spent £7m on a campaign that ranges from the TV ad to a smartphone game and merchandise, including glow-in-the-dark pyjamas, as well as making areas that look like the surface of the moon in 11 of their stores.

1Int

Where does the lonely old man appear in John Lewis’s advertisement?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

A lonely old man living on the moon is the unusual focus of John Lewis’s 2015 Christmas advertisement. There is increasing hype around John Lewis’s seasonal ad, which has come to mark the beginning of the Christmas shopping season for many. The department store will aim to raise hundreds of thousands of pounds for the charity Age UK. It will also encourage staff and customers to join up with their local branch of the charity to care for elderly people who might be alone over the holiday. The department store has spent £7m on a campaign that ranges from the TV ad to a smartphone game and merchandise, including glow-in-the-dark pyjamas, as well as making areas that look like the surface of the moon in 11 of their stores.

1Int

What is one component of John Lewis’s campaign?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

A lonely old man living on the moon is the unusual focus of John Lewis’s 2015 Christmas advertisement. There is increasing hype around John Lewis’s seasonal ad, which has come to mark the beginning of the Christmas shopping season for many. The department store will aim to raise hundreds of thousands of pounds for the charity Age UK. It will also encourage staff and customers to join up with their local branch of the charity to care for elderly people who might be alone over the holiday. The department store has spent £7m on a campaign that ranges from the TV ad to a smartphone game and merchandise, including glow-in-the-dark pyjamas, as well as making areas that look like the surface of the moon in 11 of their stores.

1Int

What will be introduced in 11 John Lewis stores?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

The department store John Lewis has a 2015 Christmas advertisement. The ad shows a lonely old man who lives on the moon. The ad, which for many people shows that the Christmas shopping season has begun, aims to raise hundreds of thousands of pounds for the charity Age UK. John Lewis will also encourage staff and customers to care for elderly people who might be alone over the holiday. The department store has spent £7 million on a campaign that includes the TV ad, a smartphone game and merchandise, including glow-in-the-dark pyjamas. It will also build areas that look like the surface of the moon in 11 of its stores.

2Ele

Where does the lonely old man appear in John Lewis’s advertisement?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

The department store John Lewis has a 2015 Christmas advertisement. The ad shows a lonely old man who lives on the moon. The ad, which for many people shows that the Christmas shopping season has begun, aims to raise hundreds of thousands of pounds for the charity Age UK. John Lewis will also encourage staff and customers to care for elderly people who might be alone over the holiday. The department store has spent £7 million on a campaign that includes the TV ad, a smartphone game and merchandise, including glow-in-the-dark pyjamas. It will also build areas that look like the surface of the moon in 11 of its stores.

2Ele

What is one component of John Lewis’s campaign?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

The department store John Lewis has a 2015 Christmas advertisement. The ad shows a lonely old man who lives on the moon. The ad, which for many people shows that the Christmas shopping season has begun, aims to raise hundreds of thousands of pounds for the charity Age UK. John Lewis will also encourage staff and customers to care for elderly people who might be alone over the holiday. The department store has spent £7 million on a campaign that includes the TV ad, a smartphone game and merchandise, including glow-in-the-dark pyjamas. It will also build areas that look like the surface of the moon in 11 of its stores.

2Ele

What will be introduced in 11 John Lewis stores?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

After two years of successful ads featuring cuddly animals – a bear and hare, then a penguin – this time, the retailer is tugging at the heartstrings with a story of a young girl, Lily, who spots an old man living in a shack on the moon through her telescope. The determined child tries sending him a letter and firing a note via bow and arrow, before floating him a present of a telescope tied to balloons, which finally enables them to make contact. The ad’s strapline is: “Show someone they’re loved this Christmas,” which echoes Age UK’s own campaign: “No one should have no one at Christmas.” Profits from three products – a mug, gift tag and card – will go to the charity. “The charity really resonates with people at this time of year and the ad lends itself to thinking about someone who lives on your street that might not see anybody,” said Rachel Swift, head of marketing at John Lewis.

0Adv

How is the girl able to make contact with the old man?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

After two years of successful ads featuring cuddly animals – a bear and hare, then a penguin – this time, the retailer is tugging at the heartstrings with a story of a young girl, Lily, who spots an old man living in a shack on the moon through her telescope. The determined child tries sending him a letter and firing a note via bow and arrow, before floating him a present of a telescope tied to balloons, which finally enables them to make contact. The ad’s strapline is: “Show someone they’re loved this Christmas,” which echoes Age UK’s own campaign: “No one should have no one at Christmas.” Profits from three products – a mug, gift tag and card – will go to the charity. “The charity really resonates with people at this time of year and the ad lends itself to thinking about someone who lives on your street that might not see anybody,” said Rachel Swift, head of marketing at John Lewis.

0Adv

Who does Rachel Swift work for?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

After two years of successful ads featuring cuddly animals – a bear and hare, then a penguin – this time, the retailer is tugging at the heartstrings with a story of a young girl, Lily, who spots an old man living in a shack on the moon through her telescope. The determined child tries sending him a letter and firing a note via bow and arrow, before floating him a present of a telescope tied to balloons, which finally enables them to make contact. The ad’s strapline is: “Show someone they’re loved this Christmas,” which echoes Age UK’s own campaign: “No one should have no one at Christmas.” Profits from three products – a mug, gift tag and card – will go to the charity. “The charity really resonates with people at this time of year and the ad lends itself to thinking about someone who lives on your street that might not see anybody,” said Rachel Swift, head of marketing at John Lewis.

0Adv

What does the old man receive from the girl?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

After two years of successful ads with cuddly animals – a bear and hare, then a penguin – this time, the store is tugging at the heartstrings with a story of a young girl, Lily, who spots an old man living in a shack on the moon through her telescope. The determined child tries sending him a letter and firing a note via bow and arrow, before floating him a present of a telescope tied to balloons, which finally allows them to make contact. The ad’s message is: “Show someone they’re loved this Christmas,” which echoes Age UK’s own campaign: “No one should have no one at Christmas.” Profits from three products – a mug, gift tag and card – will go to the charity. Rachel Swift, head of marketing at John Lewis, said that people talk about the charity at this time of year and the ad makes you think about someone who lives on your street that might not see anybody.

1Int

How is the girl able to make contact with the old man?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

After two years of successful ads with cuddly animals – a bear and hare, then a penguin – this time, the store is tugging at the heartstrings with a story of a young girl, Lily, who spots an old man living in a shack on the moon through her telescope. The determined child tries sending him a letter and firing a note via bow and arrow, before floating him a present of a telescope tied to balloons, which finally allows them to make contact. The ad’s message is: “Show someone they’re loved this Christmas,” which echoes Age UK’s own campaign: “No one should have no one at Christmas.” Profits from three products – a mug, gift tag and card – will go to the charity. Rachel Swift, head of marketing at John Lewis, said that people talk about the charity at this time of year and the ad makes you think about someone who lives on your street that might not see anybody.

1Int

Who does Rachel Swift work for?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

After two years of successful ads with cuddly animals – a bear and hare, then a penguin – this time, the store is tugging at the heartstrings with a story of a young girl, Lily, who spots an old man living in a shack on the moon through her telescope. The determined child tries sending him a letter and firing a note via bow and arrow, before floating him a present of a telescope tied to balloons, which finally allows them to make contact. The ad’s message is: “Show someone they’re loved this Christmas,” which echoes Age UK’s own campaign: “No one should have no one at Christmas.” Profits from three products – a mug, gift tag and card – will go to the charity. Rachel Swift, head of marketing at John Lewis, said that people talk about the charity at this time of year and the ad makes you think about someone who lives on your street that might not see anybody.

1Int

What does the old man receive from the girl?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

After two years of successful ads with cute animals – a bear and hare, then a penguin – this time, the story is about a young girl, Lily, who sees an old man living in a small wooden house on the moon through her telescope. The girl first tries to send him a letter and a note via bow and arrow. Then, she floats him a present of a telescope tied to balloons. This finally allows them to make contact. The ad’s message is: “Show someone they’re loved this Christmas.” This is similar to Age UK’s campaign: “No one should have no one at Christmas.” Profits from three products – a mug, gift tag and card – will go to the charity. Rachel Swift, head of marketing at John Lewis, said that people talk about charities at Christmas and the ad makes you think about someone who lives on your street that might not see anybody.

2Ele

How is the girl able to make contact with the old man?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

After two years of successful ads with cute animals – a bear and hare, then a penguin – this time, the story is about a young girl, Lily, who sees an old man living in a small wooden house on the moon through her telescope. The girl first tries to send him a letter and a note via bow and arrow. Then, she floats him a present of a telescope tied to balloons. This finally allows them to make contact. The ad’s message is: “Show someone they’re loved this Christmas.” This is similar to Age UK’s campaign: “No one should have no one at Christmas.” Profits from three products – a mug, gift tag and card – will go to the charity. Rachel Swift, head of marketing at John Lewis, said that people talk about charities at Christmas and the ad makes you think about someone who lives on your street that might not see anybody.

2Ele

Who does Rachel Swift work for?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

After two years of successful ads with cute animals – a bear and hare, then a penguin – this time, the story is about a young girl, Lily, who sees an old man living in a small wooden house on the moon through her telescope. The girl first tries to send him a letter and a note via bow and arrow. Then, she floats him a present of a telescope tied to balloons. This finally allows them to make contact. The ad’s message is: “Show someone they’re loved this Christmas.” This is similar to Age UK’s campaign: “No one should have no one at Christmas.” Profits from three products – a mug, gift tag and card – will go to the charity. Rachel Swift, head of marketing at John Lewis, said that people talk about charities at Christmas and the ad makes you think about someone who lives on your street that might not see anybody.

2Ele

What does the old man receive from the girl?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

The campaign features the Oasis track Half the World Away reinterpreted by little-known Norwegian artist Aurora. The ad cost £1m to make. The moon scenes were shot at the Warner Bros Studios, where the Harry Potter films were made, and the specially built set was created by one of the team behind the latest Star Wars film, The Force Awakens. As in the last few years, John Lewis has drummed up interest in their most recent ad prior to its release with a teaser campaign on TV and social media using the hashtag #OnTheMoon. There will be a full moon on Christmas Day 2015 – a complete coincidence, according to Swift.

0Adv

Who performs a song for the campaign?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

The campaign features the Oasis track Half the World Away reinterpreted by little-known Norwegian artist Aurora. The ad cost £1m to make. The moon scenes were shot at the Warner Bros Studios, where the Harry Potter films were made, and the specially built set was created by one of the team behind the latest Star Wars film, The Force Awakens. As in the last few years, John Lewis has drummed up interest in their most recent ad prior to its release with a teaser campaign on TV and social media using the hashtag #OnTheMoon. There will be a full moon on Christmas Day 2015 – a complete coincidence, according to Swift.

0Adv

When was the hashtag #OnTheMoon released this year?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

The campaign features the Oasis track Half the World Away reinterpreted by little-known Norwegian artist Aurora. The ad cost £1m to make. The moon scenes were shot at the Warner Bros Studios, where the Harry Potter films were made, and the specially built set was created by one of the team behind the latest Star Wars film, The Force Awakens. As in the last few years, John Lewis has drummed up interest in their most recent ad prior to its release with a teaser campaign on TV and social media using the hashtag #OnTheMoon. There will be a full moon on Christmas Day 2015 – a complete coincidence, according to Swift.

0Adv

Who used the #OnTheMoon hashtag for their campaign?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

The campaign features the Oasis track Half the World Away reinterpreted by Norwegian artist Aurora. The ad cost £1m to make. The moon scenes were shot at the Warner Bros Studios, where the Harry Potter films were made, and the specially built set was created by one of the team behind the latest Star Wars film, The Force Awakens. As in the last few years, John Lewis has drummed up interest in their most recent ad before its release with a teaser campaign on TV and social media using the hashtag #OnTheMoon. A full moon will fall on Christmas Day 2015 – a complete coincidence, according to Swift.

1Int

Who performs a song for the campaign?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

The campaign features the Oasis track Half the World Away reinterpreted by Norwegian artist Aurora. The ad cost £1m to make. The moon scenes were shot at the Warner Bros Studios, where the Harry Potter films were made, and the specially built set was created by one of the team behind the latest Star Wars film, The Force Awakens. As in the last few years, John Lewis has drummed up interest in their most recent ad before its release with a teaser campaign on TV and social media using the hashtag #OnTheMoon. A full moon will fall on Christmas Day 2015 – a complete coincidence, according to Swift.

1Int

When was the hashtag #OnTheMoon released this year?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

The campaign features the Oasis track Half the World Away reinterpreted by Norwegian artist Aurora. The ad cost £1m to make. The moon scenes were shot at the Warner Bros Studios, where the Harry Potter films were made, and the specially built set was created by one of the team behind the latest Star Wars film, The Force Awakens. As in the last few years, John Lewis has drummed up interest in their most recent ad before its release with a teaser campaign on TV and social media using the hashtag #OnTheMoon. A full moon will fall on Christmas Day 2015 – a complete coincidence, according to Swift.

1Int

Who used the #OnTheMoon hashtag for their campaign?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

The campaign features the Oasis track Half the World Away sung by Norwegian singer Aurora. The ad cost £1 million to make. The moon scenes were shot at the Warner Bros Studios, where the Harry Potter films were made, and the specially built set was created by one of the team behind the latest Star Wars film, The Force Awakens. As in the last few years, John Lewis showed a short film on TV and social media using the hashtag #OnTheMoon before it showed the full advertisement. There will be a full moon on Christmas Day 2015 – a complete coincidence, says Swift.

2Ele

Who performs a song for the campaign?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

The campaign features the Oasis track Half the World Away sung by Norwegian singer Aurora. The ad cost £1 million to make. The moon scenes were shot at the Warner Bros Studios, where the Harry Potter films were made, and the specially built set was created by one of the team behind the latest Star Wars film, The Force Awakens. As in the last few years, John Lewis showed a short film on TV and social media using the hashtag #OnTheMoon before it showed the full advertisement. There will be a full moon on Christmas Day 2015 – a complete coincidence, says Swift.

2Ele

When was the hashtag #OnTheMoon released this year?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

The campaign features the Oasis track Half the World Away sung by Norwegian singer Aurora. The ad cost £1 million to make. The moon scenes were shot at the Warner Bros Studios, where the Harry Potter films were made, and the specially built set was created by one of the team behind the latest Star Wars film, The Force Awakens. As in the last few years, John Lewis showed a short film on TV and social media using the hashtag #OnTheMoon before it showed the full advertisement. There will be a full moon on Christmas Day 2015 – a complete coincidence, says Swift.

2Ele

Who used the #OnTheMoon hashtag for their campaign?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

In 2014, the retailer John Lewis also spent £7m on a campaign featuring a realistic animated penguin and a young boy playing together to the tune of John Lennon’s Real Love, sung by British singer-songwriter Tom Odell. It had drummed up 22 million views on YouTube by the first week of January, ahead of the 16.6 million clocked by Sainsbury’s ad featuring First World War soldiers sharing a bar of chocolate, the UK’s next most popular ad of 2014. Swift said that, despite the hype, John Lewis had stuck to the same strategy for the last five years. “It’s all about thoughtful gifting and going the extra mile for someone you love at Christmas,” she said. “In 2015, we don’t go into it thinking, 'This is going to be huge,' just getting something right for the brand at this time of year and something we hope customers really love.”

0Adv

Who had the UK’s second most popular advertisement in 2014?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

In 2014, the retailer John Lewis also spent £7m on a campaign featuring a realistic animated penguin and a young boy playing together to the tune of John Lennon’s Real Love, sung by British singer-songwriter Tom Odell. It had drummed up 22 million views on YouTube by the first week of January, ahead of the 16.6 million clocked by Sainsbury’s ad featuring First World War soldiers sharing a bar of chocolate, the UK’s next most popular ad of 2014. Swift said that, despite the hype, John Lewis had stuck to the same strategy for the last five years. “It’s all about thoughtful gifting and going the extra mile for someone you love at Christmas,” she said. “In 2015, we don’t go into it thinking, 'This is going to be huge,' just getting something right for the brand at this time of year and something we hope customers really love.”

0Adv

Who does Swift hope will like John Lewis’ 2015 advertisement?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

In 2014, the retailer John Lewis also spent £7m on a campaign featuring a realistic animated penguin and a young boy playing together to the tune of John Lennon’s Real Love, sung by British singer-songwriter Tom Odell. It had drummed up 22 million views on YouTube by the first week of January, ahead of the 16.6 million clocked by Sainsbury’s ad featuring First World War soldiers sharing a bar of chocolate, the UK’s next most popular ad of 2014. Swift said that, despite the hype, John Lewis had stuck to the same strategy for the last five years. “It’s all about thoughtful gifting and going the extra mile for someone you love at Christmas,” she said. “In 2015, we don’t go into it thinking, 'This is going to be huge,' just getting something right for the brand at this time of year and something we hope customers really love.”

0Adv

What was featured in the UK’s second most popular advertisement in 2014?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

In 2014, the retailer John Lewis also spent £7m on a campaign with a realistic animated penguin and a young boy playing together to the tune of John Lennon’s Real Love, sung by British singer-songwriter Tom Odell. It had drummed up 22 million views on YouTube by the first week of January – more than the 16.6 million views of Sainsbury’s ad with First World War soldiers sharing a bar of chocolate, the UK’s second most popular ad of 2014. Swift said that, despite the hype, John Lewis had kept the same strategy for the last five years. “It’s all about thoughtful gifting and going the extra mile for someone you love at Christmas,” she said. “In 2015, we don’t go into it thinking, ‘This is going to be huge,’ just getting something right for the brand at this time of year and something we hope customers really love.”

1Int

Who had the UK’s second most popular advertisement in 2014?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

In 2014, the retailer John Lewis also spent £7m on a campaign with a realistic animated penguin and a young boy playing together to the tune of John Lennon’s Real Love, sung by British singer-songwriter Tom Odell. It had drummed up 22 million views on YouTube by the first week of January – more than the 16.6 million views of Sainsbury’s ad with First World War soldiers sharing a bar of chocolate, the UK’s second most popular ad of 2014. Swift said that, despite the hype, John Lewis had kept the same strategy for the last five years. “It’s all about thoughtful gifting and going the extra mile for someone you love at Christmas,” she said. “In 2015, we don’t go into it thinking, ‘This is going to be huge,’ just getting something right for the brand at this time of year and something we hope customers really love.”

1Int

Who does Swift hope will like John Lewis’ 2015 advertisement?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

In 2014, the retailer John Lewis also spent £7m on a campaign with a realistic animated penguin and a young boy playing together to the tune of John Lennon’s Real Love, sung by British singer-songwriter Tom Odell. It had drummed up 22 million views on YouTube by the first week of January – more than the 16.6 million views of Sainsbury’s ad with First World War soldiers sharing a bar of chocolate, the UK’s second most popular ad of 2014. Swift said that, despite the hype, John Lewis had kept the same strategy for the last five years. “It’s all about thoughtful gifting and going the extra mile for someone you love at Christmas,” she said. “In 2015, we don’t go into it thinking, ‘This is going to be huge,’ just getting something right for the brand at this time of year and something we hope customers really love.”

1Int

What was featured in the UK’s second most popular advertisement in 2014?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

In 2014, John Lewis also spent £7 million on a campaign with a penguin and a young boy playing together. It had 22 million views on YouTube by the first week of January – more than the 16.6 million views of Sainsbury’s ad with First World War soldiers sharing a bar of chocolate, the UK’s second most popular ad of 2014. Swift said that in 2015 John Lewis wants to just get “something right for the company at this time of year and do something we hope customers really love.”

2Ele

Who had the UK’s second most popular advertisement in 2014?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

In 2014, John Lewis also spent £7 million on a campaign with a penguin and a young boy playing together. It had 22 million views on YouTube by the first week of January – more than the 16.6 million views of Sainsbury’s ad with First World War soldiers sharing a bar of chocolate, the UK’s second most popular ad of 2014. Swift said that in 2015 John Lewis wants to just get “something right for the company at this time of year and do something we hope customers really love.”

2Ele

Who does Swift hope will like John Lewis’ 2015 advertisement?

John Lewis Christmas Advertisement 2015: Raising Awareness for Age UK

In 2014, John Lewis also spent £7 million on a campaign with a penguin and a young boy playing together. It had 22 million views on YouTube by the first week of January – more than the 16.6 million views of Sainsbury’s ad with First World War soldiers sharing a bar of chocolate, the UK’s second most popular ad of 2014. Swift said that in 2015 John Lewis wants to just get “something right for the company at this time of year and do something we hope customers really love.”

2Ele

What was featured in the UK’s second most popular advertisement in 2014?

Love Hormone Helps Autistic Children Bond with Others

nasal spray laced with the ‘Love hormone’ oxytocin could help children with autism learn to handle social situations better, US researchers claim. Scans of children with autistic spectrum disorder showed that a single dose of the chemical improved brain responses to facial expressions, a shift that could make social interactions feel more natural and rewarding for them. The scientists behind the research said a course of oxytocin might boost the success of behavioral therapies that are already used to help people with autism learn to cope with social situations. “Over time, what you would expect to see is more appropriate social responding, being more interested in interacting with other people, more eye contact and more conversational ability,” said Kevin Pelphrey, director of the Child Neuroscience Lab at Yale University.

0Adv

What difference did oxytocin make to the brains of autistic children, as shown in brain scans?

Love Hormone Helps Autistic Children Bond with Others

nasal spray laced with the ‘Love hormone’ oxytocin could help children with autism learn to handle social situations better, US researchers claim. Scans of children with autistic spectrum disorder showed that a single dose of the chemical improved brain responses to facial expressions, a shift that could make social interactions feel more natural and rewarding for them. The scientists behind the research said a course of oxytocin might boost the success of behavioral therapies that are already used to help people with autism learn to cope with social situations. “Over time, what you would expect to see is more appropriate social responding, being more interested in interacting with other people, more eye contact and more conversational ability,” said Kevin Pelphrey, director of the Child Neuroscience Lab at Yale University.

0Adv

How can oxytocin be used for people with autism, according to the researchers?

Love Hormone Helps Autistic Children Bond with Others

nasal spray laced with the ‘Love hormone’ oxytocin could help children with autism learn to handle social situations better, US researchers claim. Scans of children with autistic spectrum disorder showed that a single dose of the chemical improved brain responses to facial expressions, a shift that could make social interactions feel more natural and rewarding for them. The scientists behind the research said a course of oxytocin might boost the success of behavioral therapies that are already used to help people with autism learn to cope with social situations. “Over time, what you would expect to see is more appropriate social responding, being more interested in interacting with other people, more eye contact and more conversational ability,” said Kevin Pelphrey, director of the Child Neuroscience Lab at Yale University.

0Adv

Do the researchers expect oxytocin to interact well with other treatments?

Love Hormone Helps Autistic Children Bond with Others

According to American researchers, a nasal spray containing the ‘Love hormone’ oxytocin could help children with autism behave more normally in social situations. Scans of autistic children showed that a single dose of the chemical improved brain responses to facial expressions. This is something that could make social interactions feel more natural and rewarding for them. The researchers said oxytocin might increase the success of behavioral therapies that are already used to help people with autism learn to cope with social situations “Over time, what you would expect to see is more normal social responding, being more interested in interacting with other people, more eye contact and more conversation,” said Kevin Pelphrey, of Yale University.

1Int

What difference did oxytocin make to the brains of autistic children, as shown in brain scans?

Love Hormone Helps Autistic Children Bond with Others

According to American researchers, a nasal spray containing the ‘Love hormone’ oxytocin could help children with autism behave more normally in social situations. Scans of autistic children showed that a single dose of the chemical improved brain responses to facial expressions. This is something that could make social interactions feel more natural and rewarding for them. The researchers said oxytocin might increase the success of behavioral therapies that are already used to help people with autism learn to cope with social situations “Over time, what you would expect to see is more normal social responding, being more interested in interacting with other people, more eye contact and more conversation,” said Kevin Pelphrey, of Yale University.

1Int

How can oxytocin be used for people with autism, according to the researchers?

Love Hormone Helps Autistic Children Bond with Others

According to American researchers, a nasal spray containing the ‘Love hormone’ oxytocin could help children with autism behave more normally in social situations. Scans of autistic children showed that a single dose of the chemical improved brain responses to facial expressions. This is something that could make social interactions feel more natural and rewarding for them. The researchers said oxytocin might increase the success of behavioral therapies that are already used to help people with autism learn to cope with social situations “Over time, what you would expect to see is more normal social responding, being more interested in interacting with other people, more eye contact and more conversation,” said Kevin Pelphrey, of Yale University.

1Int

Do the researchers expect oxytocin to interact well with other treatments?

Love Hormone Helps Autistic Children Bond with Others

American researchers say that a nasal spray containing the ‘Love hormone’ oxytocin could help children with autism behave more normally in social situations. Scans of autistic children showed that the chemical made the brain respond better to faces. This could make social interactions easier for them. The researchers said oxytocin might help other treatments that are used to help people with autism in social situations. “Over time, there would be more normal social responding. Autistic people would be more interested in interacting with other people; there would be more eye contact and more conversation,” said Kevin Pelphrey, of Yale University.

2Ele

What difference did oxytocin make to the brains of autistic children, as shown in brain scans?

Love Hormone Helps Autistic Children Bond with Others

American researchers say that a nasal spray containing the ‘Love hormone’ oxytocin could help children with autism behave more normally in social situations. Scans of autistic children showed that the chemical made the brain respond better to faces. This could make social interactions easier for them. The researchers said oxytocin might help other treatments that are used to help people with autism in social situations. “Over time, there would be more normal social responding. Autistic people would be more interested in interacting with other people; there would be more eye contact and more conversation,” said Kevin Pelphrey, of Yale University.

2Ele

How can oxytocin be used for people with autism, according to the researchers?

Love Hormone Helps Autistic Children Bond with Others

American researchers say that a nasal spray containing the ‘Love hormone’ oxytocin could help children with autism behave more normally in social situations. Scans of autistic children showed that the chemical made the brain respond better to faces. This could make social interactions easier for them. The researchers said oxytocin might help other treatments that are used to help people with autism in social situations. “Over time, there would be more normal social responding. Autistic people would be more interested in interacting with other people; there would be more eye contact and more conversation,” said Kevin Pelphrey, of Yale University.

2Ele

Do the researchers expect oxytocin to interact well with other treatments?

Love Hormone Helps Autistic Children Bond with Others

utism is a developmental disorder seen in more than one in 100 people. The condition affects individuals in different ways, but is characterized by difficulties in social interaction and communication. So far, there is no effective treatment for the social problems caused by autism. Researchers at Yale have studied the brain chemical oxytocin as a potential treatment for the social impairments caused by autism because it plays a crucial role in bonding and trust. Results have been mixed, though: one recent study found no significant benefit for youths given the chemical over several days. But Pelphrey said oxytocin might help the brain learn from social interactions; it would work best when used with therapies that encourage people with autism to engage more socially, he said.

0Adv

How were the social aspects of autism effectively treated before the time this article was written?

Love Hormone Helps Autistic Children Bond with Others

utism is a developmental disorder seen in more than one in 100 people. The condition affects individuals in different ways, but is characterized by difficulties in social interaction and communication. So far, there is no effective treatment for the social problems caused by autism. Researchers at Yale have studied the brain chemical oxytocin as a potential treatment for the social impairments caused by autism because it plays a crucial role in bonding and trust. Results have been mixed, though: one recent study found no significant benefit for youths given the chemical over several days. But Pelphrey said oxytocin might help the brain learn from social interactions; it would work best when used with therapies that encourage people with autism to engage more socially, he said.

0Adv

What are the results of Oxytocin experiments so far?

Love Hormone Helps Autistic Children Bond with Others

utism is a developmental disorder seen in more than one in 100 people. The condition affects individuals in different ways, but is characterized by difficulties in social interaction and communication. So far, there is no effective treatment for the social problems caused by autism. Researchers at Yale have studied the brain chemical oxytocin as a potential treatment for the social impairments caused by autism because it plays a crucial role in bonding and trust. Results have been mixed, though: one recent study found no significant benefit for youths given the chemical over several days. But Pelphrey said oxytocin might help the brain learn from social interactions; it would work best when used with therapies that encourage people with autism to engage more socially, he said.

0Adv

What is the effectiveness of non-oxytocin treatments for social problems caused by autism?

Love Hormone Helps Autistic Children Bond with Others

Autism is a disorder that one in 100 people have. It affects people in different ways, but causes difficulties in social interaction and communication. So far, there is no effective treatment for the social problems that autism causes. Researchers at Yale have studied the brain chemical oxytocin as a possible treatment for the social problems caused by autism because it plays an important role in bonding and trust. Results have been mixed, though: one recent study found no significant benefit for young people given the chemical over several days. But Pelphrey said oxytocin might help the brain learn from social interactions; it would work best when used with therapies that encourage people with autism to interact more socially, he said.

1Int

How were the social aspects of autism effectively treated before the time this article was written?

Love Hormone Helps Autistic Children Bond with Others

Autism is a disorder that one in 100 people have. It affects people in different ways, but causes difficulties in social interaction and communication. So far, there is no effective treatment for the social problems that autism causes. Researchers at Yale have studied the brain chemical oxytocin as a possible treatment for the social problems caused by autism because it plays an important role in bonding and trust. Results have been mixed, though: one recent study found no significant benefit for young people given the chemical over several days. But Pelphrey said oxytocin might help the brain learn from social interactions; it would work best when used with therapies that encourage people with autism to interact more socially, he said.

1Int

What are the results of Oxytocin experiments so far?

Love Hormone Helps Autistic Children Bond with Others

Autism is a disorder that one in 100 people have. It affects people in different ways, but causes difficulties in social interaction and communication. So far, there is no effective treatment for the social problems that autism causes. Researchers at Yale have studied the brain chemical oxytocin as a possible treatment for the social problems caused by autism because it plays an important role in bonding and trust. Results have been mixed, though: one recent study found no significant benefit for young people given the chemical over several days. But Pelphrey said oxytocin might help the brain learn from social interactions; it would work best when used with therapies that encourage people with autism to interact more socially, he said.

1Int

What is the effectiveness of non-oxytocin treatments for social problems caused by autism?

Love Hormone Helps Autistic Children Bond with Others

Autism is a disorder that one in 100 people have. It affects people in different ways, but causes difficulties in social interaction and communication. So far, there is no effective treatment for the social problems that autism causes. Researchers at Yale have studied the brain chemical oxytocin. They say it is a possible treatment for the social problems caused by autism because it plays an important role in bonding and trust. But not all results are positive: one recent study found no significant benefit for young people who took the chemical for several days. But Pelphrey said oxytocin might help the brain learn from social interactions; it would work best when used together with therapies that encourage people with autism to interact more socially, he said.

2Ele

How were the social aspects of autism effectively treated before the time this article was written?

Love Hormone Helps Autistic Children Bond with Others

Autism is a disorder that one in 100 people have. It affects people in different ways, but causes difficulties in social interaction and communication. So far, there is no effective treatment for the social problems that autism causes. Researchers at Yale have studied the brain chemical oxytocin. They say it is a possible treatment for the social problems caused by autism because it plays an important role in bonding and trust. But not all results are positive: one recent study found no significant benefit for young people who took the chemical for several days. But Pelphrey said oxytocin might help the brain learn from social interactions; it would work best when used together with therapies that encourage people with autism to interact more socially, he said.

2Ele

What are the results of Oxytocin experiments so far?

Love Hormone Helps Autistic Children Bond with Others

Autism is a disorder that one in 100 people have. It affects people in different ways, but causes difficulties in social interaction and communication. So far, there is no effective treatment for the social problems that autism causes. Researchers at Yale have studied the brain chemical oxytocin. They say it is a possible treatment for the social problems caused by autism because it plays an important role in bonding and trust. But not all results are positive: one recent study found no significant benefit for young people who took the chemical for several days. But Pelphrey said oxytocin might help the brain learn from social interactions; it would work best when used together with therapies that encourage people with autism to interact more socially, he said.

2Ele

What is the effectiveness of non-oxytocin treatments for social problems caused by autism?

Love Hormone Helps Autistic Children Bond with Others

“Our study shows that oxytocin affects the brain and opens up the possibility that, when combined with behavioral treatments, it works like a social enhancer,” he said. The scientists used a technique called functional MRI to scan the brains of 17 youths aged eight to 16 with autism while they looked at images of cars or the eyes of people expressing various emotions. The scans were given 45 minutes after the participants inhaled a placebo or oxytocin through a nasal spray. The scans showed that reward circuitry in the children’s brains behaved more normally after a snort of oxytocin, being more active when the person was looking at faces and less active when viewing the inanimate cars. The study appears in the latest issue of the journal Proceedings of the National Academy of Sciences in the United States.

0Adv

What were the two different groups in the experiment?

Love Hormone Helps Autistic Children Bond with Others

“Our study shows that oxytocin affects the brain and opens up the possibility that, when combined with behavioral treatments, it works like a social enhancer,” he said. The scientists used a technique called functional MRI to scan the brains of 17 youths aged eight to 16 with autism while they looked at images of cars or the eyes of people expressing various emotions. The scans were given 45 minutes after the participants inhaled a placebo or oxytocin through a nasal spray. The scans showed that reward circuitry in the children’s brains behaved more normally after a snort of oxytocin, being more active when the person was looking at faces and less active when viewing the inanimate cars. The study appears in the latest issue of the journal Proceedings of the National Academy of Sciences in the United States.

0Adv

What is the normal response of reward circuits in children’s brains?

Love Hormone Helps Autistic Children Bond with Others

“Our study shows that oxytocin affects the brain and opens up the possibility that, when combined with behavioral treatments, it works like a social enhancer,” he said. The scientists used a technique called functional MRI to scan the brains of 17 youths aged eight to 16 with autism while they looked at images of cars or the eyes of people expressing various emotions. The scans were given 45 minutes after the participants inhaled a placebo or oxytocin through a nasal spray. The scans showed that reward circuitry in the children’s brains behaved more normally after a snort of oxytocin, being more active when the person was looking at faces and less active when viewing the inanimate cars. The study appears in the latest issue of the journal Proceedings of the National Academy of Sciences in the United States.

0Adv

Why did the scientists have autistic children look at both people and cars?

Love Hormone Helps Autistic Children Bond with Others

The scientists scanned the brains of 17 young people aged eight to 16 with autism while they looked at images of cars or the eyes of people expressing different emotions. The scans were given 45 minutes after the young people inhaled a placebo or oxytocin through a nasal spray. The scans showed that the reward circuits in the children’s brains behaved more normally after a dose of oxytocin: that is, they were more active when the person was looking at faces and less active when looking at the inanimate cars. The study appears in the latest issue of the journal Proceedings of the National Academy of Sciences in the United States.

1Int

What were the two different groups in the experiment?

Love Hormone Helps Autistic Children Bond with Others

The scientists scanned the brains of 17 young people aged eight to 16 with autism while they looked at images of cars or the eyes of people expressing different emotions. The scans were given 45 minutes after the young people inhaled a placebo or oxytocin through a nasal spray. The scans showed that the reward circuits in the children’s brains behaved more normally after a dose of oxytocin: that is, they were more active when the person was looking at faces and less active when looking at the inanimate cars. The study appears in the latest issue of the journal Proceedings of the National Academy of Sciences in the United States.

1Int

What is the normal response of reward circuits in children’s brains?

Love Hormone Helps Autistic Children Bond with Others

The scientists scanned the brains of 17 young people aged eight to 16 with autism while they looked at images of cars or the eyes of people expressing different emotions. The scans were given 45 minutes after the young people inhaled a placebo or oxytocin through a nasal spray. The scans showed that the reward circuits in the children’s brains behaved more normally after a dose of oxytocin: that is, they were more active when the person was looking at faces and less active when looking at the inanimate cars. The study appears in the latest issue of the journal Proceedings of the National Academy of Sciences in the United States.

1Int

Why did the scientists have autistic children look at both people and cars?

Love Hormone Helps Autistic Children Bond with Others

Scientists tested 17 young people aged eight to 16 with autism. They gave them either oxytocin or a placebo through a nose spray. Then, the scientists scanned their brains while they looked at images of cars or the eyes of people expressing different emotions. The scans showed that some parts of the children’s brains behaved more normally after oxytocin: they were more active when the person was looking at faces and less active when the person was looking at the cars.

2Ele

What were the two different groups in the experiment?