age
int64
18
95
job
stringclasses
12 values
marital
stringclasses
3 values
education
stringclasses
4 values
default
stringclasses
2 values
balance
int64
-8,019
102k
housing
stringclasses
2 values
loan
stringclasses
2 values
contact
stringclasses
3 values
day
int64
1
31
month
stringclasses
12 values
duration
int64
0
4.92k
campaign
int64
1
63
pdays
int64
-1
871
previous
int64
0
275
poutcome
stringclasses
4 values
y
stringclasses
2 values
58
management
married
tertiary
no
2,143
yes
no
unknown
5
may
261
1
-1
0
unknown
no
44
technician
single
secondary
no
29
yes
no
unknown
5
may
151
1
-1
0
unknown
no
33
entrepreneur
married
secondary
no
2
yes
yes
unknown
5
may
76
1
-1
0
unknown
no
47
blue-collar
married
unknown
no
1,506
yes
no
unknown
5
may
92
1
-1
0
unknown
no
33
unknown
single
unknown
no
1
no
no
unknown
5
may
198
1
-1
0
unknown
no
35
management
married
tertiary
no
231
yes
no
unknown
5
may
139
1
-1
0
unknown
no
28
management
single
tertiary
no
447
yes
yes
unknown
5
may
217
1
-1
0
unknown
no
42
entrepreneur
divorced
tertiary
yes
2
yes
no
unknown
5
may
380
1
-1
0
unknown
no
58
retired
married
primary
no
121
yes
no
unknown
5
may
50
1
-1
0
unknown
no
43
technician
single
secondary
no
593
yes
no
unknown
5
may
55
1
-1
0
unknown
no
41
admin.
divorced
secondary
no
270
yes
no
unknown
5
may
222
1
-1
0
unknown
no
29
admin.
single
secondary
no
390
yes
no
unknown
5
may
137
1
-1
0
unknown
no
53
technician
married
secondary
no
6
yes
no
unknown
5
may
517
1
-1
0
unknown
no
58
technician
married
unknown
no
71
yes
no
unknown
5
may
71
1
-1
0
unknown
no
57
services
married
secondary
no
162
yes
no
unknown
5
may
174
1
-1
0
unknown
no
51
retired
married
primary
no
229
yes
no
unknown
5
may
353
1
-1
0
unknown
no
45
admin.
single
unknown
no
13
yes
no
unknown
5
may
98
1
-1
0
unknown
no
57
blue-collar
married
primary
no
52
yes
no
unknown
5
may
38
1
-1
0
unknown
no
60
retired
married
primary
no
60
yes
no
unknown
5
may
219
1
-1
0
unknown
no
33
services
married
secondary
no
0
yes
no
unknown
5
may
54
1
-1
0
unknown
no
28
blue-collar
married
secondary
no
723
yes
yes
unknown
5
may
262
1
-1
0
unknown
no
56
management
married
tertiary
no
779
yes
no
unknown
5
may
164
1
-1
0
unknown
no
32
blue-collar
single
primary
no
23
yes
yes
unknown
5
may
160
1
-1
0
unknown
no
25
services
married
secondary
no
50
yes
no
unknown
5
may
342
1
-1
0
unknown
no
40
retired
married
primary
no
0
yes
yes
unknown
5
may
181
1
-1
0
unknown
no
44
admin.
married
secondary
no
-372
yes
no
unknown
5
may
172
1
-1
0
unknown
no
39
management
single
tertiary
no
255
yes
no
unknown
5
may
296
1
-1
0
unknown
no
52
entrepreneur
married
secondary
no
113
yes
yes
unknown
5
may
127
1
-1
0
unknown
no
46
management
single
secondary
no
-246
yes
no
unknown
5
may
255
2
-1
0
unknown
no
36
technician
single
secondary
no
265
yes
yes
unknown
5
may
348
1
-1
0
unknown
no
57
technician
married
secondary
no
839
no
yes
unknown
5
may
225
1
-1
0
unknown
no
49
management
married
tertiary
no
378
yes
no
unknown
5
may
230
1
-1
0
unknown
no
60
admin.
married
secondary
no
39
yes
yes
unknown
5
may
208
1
-1
0
unknown
no
59
blue-collar
married
secondary
no
0
yes
no
unknown
5
may
226
1
-1
0
unknown
no
51
management
married
tertiary
no
10,635
yes
no
unknown
5
may
336
1
-1
0
unknown
no
57
technician
divorced
secondary
no
63
yes
no
unknown
5
may
242
1
-1
0
unknown
no
25
blue-collar
married
secondary
no
-7
yes
no
unknown
5
may
365
1
-1
0
unknown
no
53
technician
married
secondary
no
-3
no
no
unknown
5
may
1,666
1
-1
0
unknown
no
36
admin.
divorced
secondary
no
506
yes
no
unknown
5
may
577
1
-1
0
unknown
no
37
admin.
single
secondary
no
0
yes
no
unknown
5
may
137
1
-1
0
unknown
no
44
services
divorced
secondary
no
2,586
yes
no
unknown
5
may
160
1
-1
0
unknown
no
50
management
married
secondary
no
49
yes
no
unknown
5
may
180
2
-1
0
unknown
no
60
blue-collar
married
unknown
no
104
yes
no
unknown
5
may
22
1
-1
0
unknown
no
54
retired
married
secondary
no
529
yes
no
unknown
5
may
1,492
1
-1
0
unknown
no
58
retired
married
unknown
no
96
yes
no
unknown
5
may
616
1
-1
0
unknown
no
36
admin.
single
primary
no
-171
yes
no
unknown
5
may
242
1
-1
0
unknown
no
58
self-employed
married
tertiary
no
-364
yes
no
unknown
5
may
355
1
-1
0
unknown
no
44
technician
married
secondary
no
0
yes
no
unknown
5
may
225
2
-1
0
unknown
no
55
technician
divorced
secondary
no
0
no
no
unknown
5
may
160
1
-1
0
unknown
no
29
management
single
tertiary
no
0
yes
no
unknown
5
may
363
1
-1
0
unknown
no
54
blue-collar
married
secondary
no
1,291
yes
no
unknown
5
may
266
1
-1
0
unknown
no
48
management
divorced
tertiary
no
-244
yes
no
unknown
5
may
253
1
-1
0
unknown
no
32
management
married
tertiary
no
0
yes
no
unknown
5
may
179
1
-1
0
unknown
no
42
admin.
single
secondary
no
-76
yes
no
unknown
5
may
787
1
-1
0
unknown
no
24
technician
single
secondary
no
-103
yes
yes
unknown
5
may
145
1
-1
0
unknown
no
38
entrepreneur
single
tertiary
no
243
no
yes
unknown
5
may
174
1
-1
0
unknown
no
38
management
single
tertiary
no
424
yes
no
unknown
5
may
104
1
-1
0
unknown
no
47
blue-collar
married
unknown
no
306
yes
no
unknown
5
may
13
1
-1
0
unknown
no
40
blue-collar
single
unknown
no
24
yes
no
unknown
5
may
185
1
-1
0
unknown
no
46
services
married
primary
no
179
yes
no
unknown
5
may
1,778
1
-1
0
unknown
no
32
admin.
married
tertiary
no
0
yes
no
unknown
5
may
138
1
-1
0
unknown
no
53
technician
divorced
secondary
no
989
yes
no
unknown
5
may
812
1
-1
0
unknown
no
57
blue-collar
married
primary
no
249
yes
no
unknown
5
may
164
1
-1
0
unknown
no
33
services
married
secondary
no
790
yes
no
unknown
5
may
391
1
-1
0
unknown
no
49
blue-collar
married
unknown
no
154
yes
no
unknown
5
may
357
1
-1
0
unknown
no
51
management
married
tertiary
no
6,530
yes
no
unknown
5
may
91
1
-1
0
unknown
no
60
retired
married
tertiary
no
100
no
no
unknown
5
may
528
1
-1
0
unknown
no
59
management
divorced
tertiary
no
59
yes
no
unknown
5
may
273
1
-1
0
unknown
no
55
technician
married
secondary
no
1,205
yes
no
unknown
5
may
158
2
-1
0
unknown
no
35
blue-collar
single
secondary
no
12,223
yes
yes
unknown
5
may
177
1
-1
0
unknown
no
57
blue-collar
married
secondary
no
5,935
yes
yes
unknown
5
may
258
1
-1
0
unknown
no
31
services
married
secondary
no
25
yes
yes
unknown
5
may
172
1
-1
0
unknown
no
54
management
married
secondary
no
282
yes
yes
unknown
5
may
154
1
-1
0
unknown
no
55
blue-collar
married
primary
no
23
yes
no
unknown
5
may
291
1
-1
0
unknown
no
43
technician
married
secondary
no
1,937
yes
no
unknown
5
may
181
1
-1
0
unknown
no
53
technician
married
secondary
no
384
yes
no
unknown
5
may
176
1
-1
0
unknown
no
44
blue-collar
married
secondary
no
582
no
yes
unknown
5
may
211
1
-1
0
unknown
no
55
services
divorced
secondary
no
91
no
no
unknown
5
may
349
1
-1
0
unknown
no
49
services
divorced
secondary
no
0
yes
yes
unknown
5
may
272
1
-1
0
unknown
no
55
services
divorced
secondary
yes
1
yes
no
unknown
5
may
208
1
-1
0
unknown
no
45
admin.
single
secondary
no
206
yes
no
unknown
5
may
193
1
-1
0
unknown
no
47
services
divorced
secondary
no
164
no
no
unknown
5
may
212
1
-1
0
unknown
no
42
technician
single
secondary
no
690
yes
no
unknown
5
may
20
1
-1
0
unknown
no
59
admin.
married
secondary
no
2,343
yes
no
unknown
5
may
1,042
1
-1
0
unknown
yes
46
self-employed
married
tertiary
no
137
yes
yes
unknown
5
may
246
1
-1
0
unknown
no
51
blue-collar
married
primary
no
173
yes
no
unknown
5
may
529
2
-1
0
unknown
no
56
admin.
married
secondary
no
45
no
no
unknown
5
may
1,467
1
-1
0
unknown
yes
41
technician
married
secondary
no
1,270
yes
no
unknown
5
may
1,389
1
-1
0
unknown
yes
46
management
divorced
secondary
no
16
yes
yes
unknown
5
may
188
2
-1
0
unknown
no
57
retired
married
secondary
no
486
yes
no
unknown
5
may
180
2
-1
0
unknown
no
42
management
single
secondary
no
50
no
no
unknown
5
may
48
1
-1
0
unknown
no
30
technician
married
secondary
no
152
yes
yes
unknown
5
may
213
2
-1
0
unknown
no
60
admin.
married
secondary
no
290
yes
no
unknown
5
may
583
1
-1
0
unknown
no
60
blue-collar
married
unknown
no
54
yes
no
unknown
5
may
221
1
-1
0
unknown
no
57
entrepreneur
divorced
secondary
no
-37
no
no
unknown
5
may
173
1
-1
0
unknown
no
36
management
married
tertiary
no
101
yes
yes
unknown
5
may
426
1
-1
0
unknown
no
55
blue-collar
married
secondary
no
383
no
no
unknown
5
may
287
1
-1
0
unknown
no
60
retired
married
tertiary
no
81
yes
no
unknown
5
may
101
1
-1
0
unknown
no
39
technician
married
secondary
no
0
yes
no
unknown
5
may
203
1
-1
0
unknown
no
46
management
married
tertiary
no
229
yes
no
unknown
5
may
197
1
-1
0
unknown
no

About Dataset

Context

Term deposits are a major source of income for a bank. A term deposit is a cash investment held at a financial institution. Your money is invested for an agreed rate of interest over a fixed amount of time, or term. The bank has various outreach plans to sell term deposits to their customers such as email marketing, advertisements, telephonic marketing, and digital marketing.

Telephonic marketing campaigns still remain one of the most effective way to reach out to people. However, they require huge investment as large call centers are hired to actually execute these campaigns. Hence, it is crucial to identify the customers most likely to convert beforehand so that they can be specifically targeted via call.

The data is related to direct marketing campaigns (phone calls) of a Portuguese banking institution. The classification goal is to predict if the client will subscribe to a term deposit (variable y).

Content The data is related to the direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be ('yes') or not ('no') subscribed by the customer or not. The data folder contains two datasets:-

train.csv: 45,211 rows and 18 columns ordered by date (from May 2008 to November 2010) test.csv: 4521 rows and 18 columns with 10% of the examples (4521), randomly selected from train.csv Detailed Column Descriptions bank client data:

  • 1 - age (numeric)
  • 2 - job : type of job (categorical: "admin.","unknown","unemployed","management","housemaid","entrepreneur","student", "blue-collar","self-employed","retired","technician","services")
  • 3 - marital : marital status (categorical: "married","divorced","single"; note: "divorced" means divorced or widowed)
  • 4 - education (categorical: "unknown","secondary","primary","tertiary")
  • 5 - default: has credit in default? (binary: "yes","no")
  • 6 - balance: average yearly balance, in euros (numeric)
  • 7 - housing: has housing loan? (binary: "yes","no")
  • 8 - loan: has personal loan? (binary: "yes","no")

related with the last contact of the current campaign:

  • 9 - contact: contact communication type (categorical: "unknown","telephone","cellular")
  • 10 - day: last contact day of the month (numeric)
  • 11 - month: last contact month of year (categorical: "jan", "feb", "mar", …, "nov", "dec")
  • 12 - duration: last contact duration, in seconds (numeric)

other attributes:

  • 13 - campaign: number of contacts performed during this campaign and for this client (numeric, includes last contact)
  • 14 - pdays: number of days that passed by after the client was last contacted from a previous campaign (numeric, -1 means client was not previously contacted)
  • 15 - previous: number of contacts performed before this campaign and for this client (numeric)
  • 16 - poutcome: outcome of the previous marketing campaign (categorical: "unknown","other","failure","success")

Output variable (desired target):

  • 17 - y - has the client subscribed a term deposit? (binary: "yes","no")
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