{
    "General": {
        "keywords": [
            "Visual Storytelling",
            "Intriguing Headline",
            "Interactive Elements",
            "High-Quality Imagery",
            "Search Relevance"
        ],
        "insights": "1. Features an intriguing headline that piques curiosity.\n\n2. Includes interactive elements that encourage user participation.\n\n3. Utilizes high-quality imagery that showcases the product in use.\n\n4. Ensures search relevance by highlighting the product's appearance in Google search results for relevant keywords."
    },
    "Male": {
        "keywords": [
            "Video Content",
            "Curiosity Trigger",
            "Problem-Solution Approach",
            "Lifestyle Association",
            "Authenticity"
        ],
        "insights": "1. Incorporates video content as the most engaging format to capture attention and create a memorable experience.\n\n2. Includes a curiosity trigger, such as an intriguing statement or question, to pique the viewer's interest.\n\n3. Follows a problem-solution approach, presenting a common issue and offering a clear solution.\n\n4. Makes a lifestyle association, showcasing the product in a way that aligns with the viewer's desired lifestyle.\n\n5. Emphasizes authenticity, using natural and relatable imagery or scenarios to build trust and credibility."
    },
    "Female": {
        "keywords": [
            "Clear message",
            "Provocative headline",
            "Real-life context",
            "Minimalist design",
            "Video format"
        ],
        "insights": "1. Communicates its message clearly and straightforwardly, highlighting the product's features or benefits.\n\n2. Grabs attention with a provocative headline that sparks curiosity and encourages engagement.\n\n3. Sets the ad in a real-life context, allowing viewers to relate to and visualize using the product in their lives.\n\n4. Uses a minimalist design to keep the focus on the product, without distracting elements.\n\n5. Employs video format for more engaging and comprehensive conveyance of information in a shorter period."
    }
}