"Based on the provided frames, it appears that the videos utilize a combination of static and dynamic shots to engage the viewer. The first frame features a warm, soft lighting with a neutral color palette that creates a calming and inviting atmosphere. The use of bold, serif font for the text adds a touch of sophistication and reinforces the nature-inspired theme of the promotion. \n\nThe second and third frames show a close-up shot of a person holding the product, which creates a sense of intimacy and connection with the viewer. The lighting in these frames is natural and well-balanced, highlighting the product and the text without overpowering them. The use of motion in the form of the wavy line graphic adds a playful and dynamic element to the video, drawing the viewer's eye and keeping their attention. \n\nOverall, the combination of warm lighting, natural colors, dynamic motion, and inviting text makes these videos visually appealing and likely contributes to the higher retention rates at each dropoff stage. To further improve future videos, it may be beneficial to experiment with different camera angles, color grading, and graphic elements to enhance viewer engagement and retention."