"The frames provided showcase a variety of video features that contribute to their engaging and performative nature. \n\nThe first set of frames depict a documentary-style shoot with natural lighting, showcasing a real-life process of recycling Christmas trees. The motion in these frames is dynamic, with workers actively moving and handling the trees, which likely retains audience attention. The overlay text provides clear information, adding to the storytelling aspect of the video.\n\nIn contrast, the second set of frames offers a more polished, product-focused shoot. The lighting is warm and inviting, highlighting the textures and colors of the product and its natural surroundings. The use of smoke in motion adds a sensory element to the video, potentially captivating the viewer's interest.\n\nThe third set of frames introduces a cohesive brand aesthetic with earthy tones and consistent font choices, giving the viewer a sense of the brand's identity. The inclusion of scenic nature shots may invoke a sense of calm and appeal to the viewer's desire for adventure, potentially increasing the video's retention rate.\n\nWhen analyzing video plays at different stages, it appears that viewers are more likely to drop off towards the halfway point or later, indicating that the initial hook and opening of the videos are effective in capturing attention. To improve retention throughout the entire video, it may be beneficial to incorporate more varied shots, changes in motion, or unexpected elements to maintain viewer engagement. Overall, the combination of real-life processes, product highlights, sensory elements, and brand consistency are key features that contribute to these videos' success."