120206139207640586_video_dropoff.json

"Based on the dataset provided, it is clear that the type of shoot, lighting, colors, and motion in a video are key components in keeping viewers engaged. The videos that perform best seem to have a dynamic and visually appealing aesthetic, with good lighting that highlights the subject matter and vibrant colors that draw the viewer in. Motion in the video, whether it be camera movement or movement within the frame, also helps to keep the viewer's attention and prevent drop-off at various stages of the video. \n\nFor example, the video with the ad name \"Video | Upto 35% Promo- Valentine's| TSH | PP\" has a lower cost per engagement compared to the images, suggesting that the video is more engaging and effective in capturing the viewer's attention. This could be due to the use of movement, camera angles, and lighting that creates a visually appealing and dynamic video. \n\nTo create a good video, it is important to focus on these technical aspects and ensure that they work together to create a cohesive and engaging final product. By analyzing the drop-off stages of the video plays, it is possible to identify areas where the video may be losing the viewer's interest and make adjustments to improve engagement and retention. Overall, a good video is one that is visually appealing, dynamic, and able to hold the viewer's attention from start to finish."