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{
"General": {
"keywords": [
"Visual Storytelling",
"Intriguing Headline",
"Interactive Elements",
"High-Quality Imagery",
"Search Relevance"
],
"insights": "1. Features an intriguing headline that piques curiosity.\n\n2. Includes interactive elements that encourage user participation.\n\n3. Utilizes high-quality imagery that showcases the product in use.\n\n4. Ensures search relevance by highlighting the product's appearance in Google search results for relevant keywords."
},
"Male": {
"keywords": [
"Video Content",
"Curiosity Trigger",
"Problem-Solution Approach",
"Lifestyle Association",
"Authenticity"
],
"insights": "1. Incorporates video content as the most engaging format to capture attention and create a memorable experience.\n\n2. Includes a curiosity trigger, such as an intriguing statement or question, to pique the viewer's interest.\n\n3. Follows a problem-solution approach, presenting a common issue and offering a clear solution.\n\n4. Makes a lifestyle association, showcasing the product in a way that aligns with the viewer's desired lifestyle.\n\n5. Emphasizes authenticity, using natural and relatable imagery or scenarios to build trust and credibility."
},
"Female": {
"keywords": [
"Clear message",
"Provocative headline",
"Real-life context",
"Minimalist design",
"Video format"
],
"insights": "1. Communicates its message clearly and straightforwardly, highlighting the product's features or benefits.\n\n2. Grabs attention with a provocative headline that sparks curiosity and encourages engagement.\n\n3. Sets the ad in a real-life context, allowing viewers to relate to and visualize using the product in their lives.\n\n4. Uses a minimalist design to keep the focus on the product, without distracting elements.\n\n5. Employs video format for more engaging and comprehensive conveyance of information in a shorter period."
}
} |